Hospitality and Entertainment

Overview


Business intelligence offers competitive advantage for leading travel and tourism vendors, as well as hotels, pubs and restaurants.

Hospitality and entertainment companies use IBM Cognos software to:

Consolidate information from multiple locations
  • Monitor national, regional, territory and product performance using dashboards and scorecards.
  • Consolidate multiple data sources to identify trends, anomalies, and opportunities.
  • Identify top performing properties and weak performers who require assistance.
  • Reduce operating costs by identifying potential for greater efficiency across the organization.
  • Analyze your data as desired - by product, budget, region, quarter and more.
  • Group customer, region and product data for a single view of revenue and market share.
  • Deliver timely, accurate forecasts and optimized resource usage with driver-based planning.
Rate promotional performance
  • Drive same store sales growth.
  • Analyze the effectiveness and ROI from marketing.
  • Monitor key performance indicators to identify problems quickly.
  • Accurately and consistently forecast future results.
  • Identify and use your own best practices for more successful promotions.
  • Analyze and report on product sales by season, time of day, region or location.

    • Find out how Princess Cruises uses IBM Cognos software to optimize operations, share knowledge, and access data from across the organization. [PDF - 221 KB]

Understand and cultivate loyal customers
  • Identify your high-loyalty customers and support them with customer rewards programs.
  • Cross-market to different customer groups based on their behavior patterns.
  • Connect staffing information with sales receipts to spot exceptional employees.
  • Anticipate seasonal and event-driven customer behavior.
  • Learn which products, schedules, and environments are favored by your top customers.

    • Read how Harrah's Entertainment added $50 million to its bottom line by knowing its customers through business intelligence from IBM.

More: Benefits and value for Hospitality and Entertainment

 
Hospitality Resources
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